Best TVs under €700 for Everyday Use in Italy

Finding the best TV under €700 in Italy means balancing picture quality, room brightness, smart features and long-term value. These picks are designed for everyday viewing, from streaming films and series to live TV, sport and casual gaming.

We compare the Xiaomi TV F Series 2026, Xiaomi TV A Pro Series 2026 and TCL QM6L Mini LED, focusing on panel technology, peak brightness, refresh rate, VRR, HDMI 2.1, HDR support and the user experience of each smart platform.

Guide updated August 21, 2026. Shop prices have their own check dates.

3 picks

Best overall

Our pick

Xiaomi TV F Series 2026

Why it fits you

The most affordable choice, offering a clear 4K picture and Google TV for straightforward streaming and everyday viewing.
It is less vivid and less fluid than the two larger, more advanced recommendations, but it is a sensible fit for basic television use in a smaller room.

est. €249

Estimated list price — we haven't checked a shop yet.

Checking shop prices now…

Search on Amazon.it

Prices change often — check the retailer for the current price.

Key Specs

Display

43-inch LED 60Hz

Panel

LED LCD

Resolution

4K UHD 3840x2160

Refresh Rate

60Hz VRR

HDR

HDR10, HLG

Smart Platform

Google TV

2 alternatives

Also a strong fit for what you told us.

Xiaomi TV A Pro Series 2026

Why it fits you

This balances screen size, color performance, smart features, and everyday usability better than the cheaper Xiaomi TV F Series 2026.
Its QLED layer should provide richer color, while the larger 55-inch screen is more immersive; the premium TCL remains the stronger option for motion and contrast.

Key Specs

Display

55-inch QLED 60Hz

Panel

QLED LCD

Resolution

4K UHD 3840x2160

Refresh Rate

60Hz VRR

HDR

HDR10, HLG

Smart Platform

Google TV

est. €499

Estimated list price — we haven't checked a shop yet.

Checking shop prices now…

Search on Amazon.it

Prices change often — check the retailer for the current price.

TCL QM6L Mini LED

Why it fits you

The strongest performer here for contrast, HDR impact, and fast-moving content, thanks to Mini-LED backlighting and a 120Hz panel.
It costs more than both Xiaomi models, but delivers the most capable picture and gaming feature set while remaining within the stated ceiling.

Key Specs

Display

55-inch Mini-LED 120Hz

Panel

Mini-LED LCD

Resolution

4K UHD 3840x2160

Refresh Rate

120Hz VRR

HDR

Dolby Vision, HDR10+, HDR10, HLG

Smart Platform

Google TV

est. €699

Estimated list price — we haven't checked a shop yet.

Checking shop prices now…

Search on Amazon.it

Prices change often — check the retailer for the current price.

Need a new phone too? Get AI picks →

Frequently asked questions

Is QLED or LED better for everyday TV viewing in Italy?

QLED TVs generally offer richer colours and higher brightness than standard LED models, making them a strong choice for bright Italian living rooms. LED TVs can still deliver good value for news, streaming and regular television.

Do TVs under €700 in Italy support 120Hz and HDMI 2.1?

Some models in this price range include 120Hz modes, VRR and HDMI 2.1, but features can vary by screen size and input. Check the exact specification before buying, especially if you plan to connect a PS5 or Xbox Series X.

What HDR formats should an everyday-use TV support?

HDR10 is widely supported, while Dolby Vision can improve compatible films and series through streaming services. HDR performance also depends on brightness, contrast and local dimming, not just the format list.

Which smart TV platform is best for streaming in Italy?

Google TV is useful for broad app support, voice search and personalised recommendations, while other platforms may offer a simpler interface. Confirm that your preferred Italian services and apps are available before purchase.

3 picks

Xiaomi TV F Series 2026

2 alternatives

Xiaomi TV A Pro Series 2026

TCL QM6L Mini LED

Frequently asked questions

More picks for Italy