Top 3 picks
Google Pixel 10
Why we picked this
Best Overall: This is the strongest all-round Android option, combining a smooth display, more capable cameras with a telephoto lens, generous memory, and long-term updates. It is more versatile than the Pixel 10a without becoming unnecessarily complex for basic communication. Compared with the Pixel 10a, it adds camera and performance headroom; compared with the iPhone 17, it provides a larger Android-focused feature set.
Key Specs
Where to buy
est. £549Prices change often — check the retailer for the current price.
Google Pixel 10a
Why we picked this
Best Value: The most affordable choice, with a bright 120Hz OLED screen, excellent long-term software support, strong water resistance, and reliable cameras. It is particularly well suited to calls and texts while remaining responsive for everyday apps. Compared with the Pixel 10, it has less powerful hardware and a simpler camera system; compared with the iPhone 17, it offers Android and a lower-cost experience.
Key Specs
Where to buy
est. £499Prices change often — check the retailer for the current price.
Apple iPhone 17
Why we picked this
Premium Pick: The iPhone 17 is the premium choice, offering a polished iOS experience, a high-quality 120Hz OLED display, powerful performance, and twice the base storage of the Pixel recommendations. It is ideal if you prefer Apple’s straightforward interface and long-established app ecosystem. Compared with both Pixels, it offers iOS and stronger ecosystem integration, while the Pixels provide more flexible Android features and Google services.
Key Specs
Where to buy
est. £799Prices change often — check the retailer for the current price.